Bringing an intangible 'product' to life.
OVERVIEW
In the realm of software solution accelerators, explaining complex and technical concepts to an audience of government agents posed a unique challenge. The goal was to establish trust and credibility by demonstrating that our solution was real, backed by tangible results, and not merely a conceptual or non-existent software product. As the lead designer, I brought this vision to life through a comprehensive, multi-disciplinary approach.
ROLES
Design Direction
Web Design + QA Testing
Motion Design
Graphic Design
Information Design
Print Design
Social Media Management
The Challenge
Public sector solution accelerators are inherently technical and abstract. For government agents, understanding their utility and value required a clear, engaging narrative.
The key challenges included:
My Role(s)
I embraced a variety of responsibilities that required versatility and adaptability across different design disciplines:
The Solution
To address the challenges of making an abstract, intangible product relatable and engaging, I co-developed a multi-faceted strategy that spanned digital, motion, and print design, ensuring cohesive messaging and a user-centric experience across all platforms.
Selected Works
Bringing an intangible 'product' to lifeGo-to-Market